Our mission


LUCID is a new media studio that is innovating wellness through personalized experiences at the intersection of art, science and technology. We create therapeutic systems and immersive environments that use biometric insights to render individualized content in real-time. Our focus is to provide accessible means in achieving sustainable wellness, and our mission is to build a community of inclusivity, empathy and creativity within the mental health discourse.



LUCID is a proud member of the Transmedia Zone, an innovative media incubator at Ryerson University.

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This project has been supported by the Kimel Family, Ryerson University and the Province of
Ontario through the Kimel Family Campus-Linked Accelerator Fund.